Frequently Asked Questions
THEO makes AI truly understand your business positioning, products, market, and audience to dramatically improve the quality, relevance, accuracy, and consistency of AI outputs. We've purposely built it to be dead-simple to use for teams of any tech skill level.
Product Basics
THEO makes AI truly understand your business positioning, products, market, and audience to dramatically improve the quality, relevance, accuracy, and consistency of AI outputs. We capture information from your website and documents, then not just extract and organize, but enhance it by building marketing-specific assets and data points that define your business. We format everything into an AI-ready, AI-optimized format that works with any AI assistant - transforming generic responses into spot-on marketing outputs that understand your business from day one.
We don't compete with AI tools - we enhance them. Instead of generic AI that misinterprets your business context, THEO formats your information so it's significantly clearer without misinterpretations. Think of it as a master prompt that's automatically included in every AI interaction, completely changing how ChatGPT or Claude understands and responds to your business needs. This combination is what delivers business-aware marketing outputs instead of generic responses requiring endless iterations.
No - THEO works WITH your existing AI tools to make them smarter about your business. We're the systematic preparation layer that transforms any AI assistant into your business-aware marketing partner. You still use ChatGPT, Claude, or any AI tool you prefer - but now they truly understand your positioning, audience, and marketing goals from the first conversation.
Target Audience & Fit
Generalist marketing managers and small teams who handle multiple different marketing functions, constantly switching from content creation to email campaigns to social media to strategic planning. Perfect for overwhelmed marketers at SMBs who wear multiple hats and need AI that understands their business across all these different marketing tasks.
None whatsoever. If you can share a website URL or upload a document, you can use THEO. The entire process is designed for busy founders and business teams.
Your business evolves, and so should your AI's understanding. Our Essential and Complete tiers allow updates with each processing run, while subscriptions offer ongoing refinement as your business grows.
If you have significant business changes (new products, major positioning shifts, etc.), you would need to reprocess your information, which requires a new knowledge base creation. However, minor updates can often be handled by manually updating your AI conversations.
Even better - we can help create clearly separated context for each product, audience, or market segment. This significantly improves the speed and quality when switching from one context to another, preventing AI from mixing your B2B messaging with B2C content or your premium product positioning with your basic tier communications.
Business Context Management
We create clearly separated contexts for different business areas while maintaining strategic relationships. This prevents context contamination - your enterprise product messaging stays separate from your SMB positioning, and your technical documentation doesn't bleed into your customer success communications.
Once your context is set up, simply ask your AI assistant "How can I help you?" and it will start behaving in a way that's really tailored to your role, goals, objectives, and business context. Instead of generic suggestions, you'll get super specific recommendations about what exactly you could be doing for your particular product, audience, or campaign.
For users who have many specific automations or agents, THEO can achieve quite a lot of the same functionality - especially for deep research, analysis, strategic planning, and content creation. While it won't handle specific actions like posting, sharing, or scraping, it excels at all the analytical and strategic work that generic AI assistants typically struggle with due to lack of business context.
Setup & Requirements
The setup is designed to be completed in 2 minutes - you simply upload your website URL and business documents. Processing takes about 15 minutes, then you receive your AI-ready knowledge base file.
Super simple 3-step process: 1) Provide your website URL and upload any business documents, 2) We do extraction, organization, cleaning, and enhancement - turning everything into AI-optimized format in 10-15 minutes, 3) Upload the generated context file to ChatGPT Projects, Claude Projects, or any AI assistant for instant business-aware conversations.
Start with materials that capture your unique approach - pitch decks, website content, or marketing materials. The more your AI understands what makes you different, the better its outputs.
Once your knowledge base is processed (takes about 15 minutes), you'll receive a downloadable AI-ready context file plus system instructions. You then upload this file to any AI assistant (ChatGPT, Claude, Gemini, Bing, Perplexity) to create your context-aware marketing co-pilot. The knowledge base file is yours to use indefinitely across any compatible AI platform.
Pricing & Value
t's a one-time payment for lifetime access. You pay €49.99 once to process up to 250 pages across 42 business areas, and that's it - no recurring charges, no subscription fees, no expiration dates. Your knowledge base is yours forever.
The Complete Knowledge package includes:
- Processing up to 250 pages of business documents
- Analysis across all 42 business areas
- Website and document analysis
- Gap identification and improvement suggestions
- Info quality assessment
- Lifetime access to your personalized knowledge base
- Full editing rights to adapt and refine over time
- Compatible with all major AI assistants (ChatGPT, Claude, Gemini, Bing, Perplexity)
- Secure processing with zero storage
Once you pay the one-time fee and receive your AI-ready knowledge base file:
- Permanent ownership: The file is yours to keep and use indefinitely
- Unlimited usage: Use it across all AI assistants (ChatGPT, Claude, Gemini, Bing, Perplexity) as many times as you want
- All marketing projects: One knowledge base powers everything from daily content creation to major strategic campaigns
- No expiration: Your access never expires - use it for years to come
Absolutely! This showcases THEO's adaptable nature:
- Direct editing: You can manually edit the knowledge base file to add new information, update positioning, or refine messaging
- Contextual refinements: Work with your AI assistant to refine specific sections based on campaign results or market feedback
- Iterative improvement: As your business evolves, you can adjust the knowledge base to reflect new products, services, or strategic directions
- Real-time adaptation: Update messaging for seasonal campaigns, new target audiences, or emerging market opportunities
Essential Knowledge (€9.99): Up to 35 pages, 20 business areas, perfect for content creation and basic marketing
Complete Knowledge (€49.99): Up to 250 pages, 42 business areas, ideal for strategic planning and comprehensive positioning
Yes! The free tier provides website-only analysis covering 8 key business areas, so you can experience how THEO organizes your business context before upgrading.
Implementation & Usage
Immediately. Once you upload your THEO-generated context to ChatGPT or Claude, your first request will demonstrate dramatically improved AI understanding of your business. No training period or gradual improvement - instant business-aware outputs.
Whenever there's something critical changed in your business or you notice something missing that affects AI outputs. You can update and enhance your context to include new information and avoid similar issues in the future.
Yes - you can share the generated context file and system instructions with team members, contractors, or anyone who needs business-aware AI assistance. Perfect for ensuring consistent messaging across your marketing team.
We use end-to-end encryption during processing and maintain zero storage - no copies of your information are kept after processing. Your business data is processed securely and deleted immediately upon completion.
Yes - we follow ISO 27001 security principles with enterprise-grade encryption. Your information is processed in a secure environment and permanently deleted after generating your context file.
Only you. Our automated system processes your information without human review. The generated context belongs entirely to you with no access, storage, or usage by THEO after delivery.
Security & Privacy
We use end-to-end encryption during processing and maintain zero storage - no copies of your information are kept after processing. Your business data is processed securely and deleted immediately upon completion.
Yes - we follow ISO 27001 security principles with enterprise-grade encryption. Your information is processed in a secure environment and permanently deleted after generating your context file.
Only you. Our automated system processes your information without human review. The generated context belongs entirely to you with no access, storage, or usage by THEO after delivery.
Integration & Capability
Any AI assistant that supports document uploads, including ChatGPT, Claude, Gemini, and more. Your knowledge base works universally with no platform lock-in.
We have API access for capturing the marketing assets and data points we create, but currently require manual upload for complete functionality. The generated context is in text format, so it works wherever you can integrate through API or provide text documents physically.
The generated context works with any tool that accepts AI integration - email platforms, content management systems, social media schedulers. Use the context with your preferred AI assistant within existing workflows.
Business Benefits
Most customers save 12+ hours weekly by utilizing AI correctly for their marketing tasks without needing technical expertise. Additional time savings from dramatically reduced iterations, faster content creation, and elimination of generic AI outputs that require extensive editing.
Yes - THEO organizes your foundational business context (positioning, brand, audience) which remains consistent, while enabling campaign-specific adaptations. Perfect for businesses with seasonal messaging or evolving campaigns.
We help you save an average of 12+ hours weekly by enabling you to utilize AI correctly without technical knowledge or advanced prompt engineering. If you can achieve proper AI utilization for your marketing tasks, those time savings pay for THEO in the first week while dramatically improving output quality.