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    THEO Growth

    competitive positioning intelligence

    Understand any product category and competitor positioning in any market.

    A verified, sourced snapshot of who owns what, where the category is heading, and where the white space sits - in hours. Defensible in a boardroom.

    Visual Map

    How we compare

    Strategic thinking deserves structured research

    Generic AI search and manual desk work each solve part of the problem well. Neither gives you the same verified, structured read of the whole category on every re-run. See how our category research is built and verified.

    What the work requiresChatGPT Deep Research / PerplexityManual desk research (senior analyst)THEO
    Full page read and cited, not snippet-level
    Long-form synthesis report, not a chat answer
    Same structured depth applied to every competitor
    Category read - structure, convergence, white space
    Discovery beyond the competitors you already named
    Every claim traceable to a cited source
    Consistent to the same standard on every re-run
    Re-runnable at full depth as the category moves
    Cost does not scale with competitor count
    Turnaround: minutes / weeks / hours
    Interactive follow-up questions in the moment
    Private or client-confidential sources
    Yes Possible, but not reliably Not built for thisCLEAR™ methodology

    Your structured positioning research, ready in the AI chats you already use

    Connect once. Then ask ChatGPT or Claude to pull, reshape, and deliver the landscape, profiles, and observations in any format your team works in.

    ChatGPT / Claude
    Ask a follow-up question...

    What's in your positioning research

    15 sections built with the CLEAR™ methodology - each one structured to reveal positioning patterns you can act on.

    01

    Positioning Territories

    Owned, Unoccupied, Contested, Indefensible - mapped across your landscape

    Positioning territories showing owned, unoccupied, contested, and indefensible market gaps

    The research depth your strategy deserves - structured and ready to act on.

    Pre-engagement Category Discovery

    Win the deal by walking in already understanding the client's category. A verified snapshot of who owns what, where the category is heading, and where the white space sits - before delivery starts.

    Competitor Deep-Dive in an Active Engagement

    You already know the category - now zoom into the two or three specific competitors that matter for this client. Same verified, sourced structure, narrower lens.

    Market Entry / Expansion

    Shortlisted 3 countries but don't know which to prioritize? Launch research for each market - then compare competitive landscapes side by side to decide where and how to enter.

    New Client Pitch

    Walk into a pitch with every relevant competitor mapped, scored, and explained - a structured competitive foundation from day one.

    Brand Positioning Brief

    Start your brief with the full competitive landscape already structured - alignment scores, value propositions, and differentiation signals for every competitor.

    Rebranding / Repositioning

    See exactly who competes for your client's position - including the non-obvious threats nobody else found.

    Product Launch Strategy

    Launch with defensible category positioning. Your platform maps the landscape; you own the strategy.

    Swipe to explore more →

    Who it's for

    Built for the people doing the positioning work

    Step 1Step 2Step 3

    How it works

    Step 1
    You Define, We Discover

    Share your website and region - we map the landscape

    Provide your website URL and target region. THEO systematically identifies competitors in your space - who they are, how closely they align with your positioning, and why they matter.

    THEO Growth positioning intelligence platform - project setup for brand positioning analysis and competitor discovery
    Step 2
    We Analyze Every Competitor

    Every competitor profiled, scored, and explained

    Every discovered competitor profiled using our CLEAR™ methodology - and the category itself read from the evidence: structure, convergence, territories, and where the landscape is heading. Same framework, same depth. Verified and sourced.

    THEO Growth competitive threat map - competitor alignment scores across positioning dimensions for brand strategy
    Step 3
    You Get Your Positioning Brief

    The category & competitive foundation your strategy needs

    Territories mapped. Convergence exposed. Risks surfaced. The competitive landscape your strategic thinking needs as its starting point - not raw data you still need to organize.

    THEO Growth positioning territories - competitive landscape mapping for brand strategy
    Live Examples

    Real positioning intelligence - delivered

    Open any report to see the depth of analysis.

    AdsmomEU market flagEurope

    Ad Intelligence - Europe

    Business & Technology | March 2026

    Two Critical threats (Atria AI, Benly - composite 18/20) require immediate response on EU/UK specificity and GDPR compliance.

    Positioning IntelligencePositioning Map
    Desktop CommanderGlobal

    Technology - Global

    Business & Technology | March 2026

    Three Critical threats (Oreate AI, OpenClaw, Pieces) share near-identical positioning.

    Positioning IntelligencePositioning Map
    Ozolins potteryGB market flagUnited Kingdom

    Arts, Culture & Heritage - United Kingdom

    Property, Culture & Society | March 2026

    Two Critical threats share near-identical positioning: nature-inspired porcelain with place-based narrative.

    Positioning IntelligencePositioning Map
    sympleGB market flagUnited Kingdom

    Skincare & Beauty - United Kingdom

    Health & Beauty | March 2026

    Five Critical threats (Absolute Collagen, Kollo Health, Reverse Life, Vitazam, Skinade - composites 16-19) dominate the landscape with maximum encounter rate and near-total messaging collision on 'premium + science-backed + liquid superiority'.

    Positioning IntelligencePositioning Map
    SweetbirdGB market flagUnited Kingdom

    Beverages & Alcohol - United Kingdom

    Food, Drink & Grocery | March 2026

    IBC, Monin, DaVinci, ODK form a cluster on identical messaging while escalating credibility.

    Positioning IntelligencePositioning Map

    Pricing

    Research that defends itself

    One report per project. Delivered in hours. Every claim sourced.

    Launch pricing

    Competitive Positioning Research

    Verified, sourced snapshot of your category. Delivered in hours.

    You Provide Competitors

    €149per report

    You send the URLs. We profile each across 20 dimensions.

    We Find Them

    Recommended
    €249per report

    We discover the full landscape - obvious players and the threats you'd miss - then score and prioritise every one.

    Our guarantee: Every source verified and cited. Find a false claim — we re-run free.
    Get your positioning research

    Service

    Custom Research

    from€2,500per engagement

    Tailored category and competitive research with a custom agenda - your questions, your markets, your strategic priorities. Includes landscape, territory, and observation layers.

    Custom research agenda and questions
    Multi-market or multi-segment scope
    1:1 consultation and structured debrief
    AI-ready outputs (ChatGPT/Claude connectors)
    Book a consultation

    Enterprise

    Custom Research Programmes

    Custom

    Tailored engagements for teams managing multiple brands, markets, or ongoing competitive intelligence needs.

    Volume research across brands, markets, and regions
    Integration with your strategy workflows and tools
    Dedicated setup, onboarding, and configuration
    Custom deliverable formats and reporting cadence
    Book a call

    Add-on

    MCP: Chat with your research

    from€49/mo

    Connect THEO to ChatGPT and Claude. Pull, compare, and reshape any report from chat.

    Get MCP access

    FAQ About Competitive Positioning Research