THEO Strategist - Positioning Intelligence Platform
THEO is a competitive brand positioning intelligence tool that delivers structured positioning briefs for brand strategists - covering positioning territories, competitive positioning analysis, visual identity, and white space opportunities. Not a dashboard. Not a data dump. A brand positioning tool built for strategic depth.
What the Positioning Brief Covers
- Competitor landscape mapping - understand WHY they compete and HOW they position
- Positioning territories and strategic clustering
- Competitive brand positioning analysis across strategic dimensions
- Visual identity pattern recognition
- White space and blue ocean opportunity detection
- Evidence-backed insights with source attribution
About THEO Strategist
Why We Built This
Over 8 years and 300+ businesses, we helped companies discover ideal customer profiles and developed proprietary frameworks for business context engineering. We saw where strategic depth truly matters: competitive positioning research. Brand strategists were spending 15+ hours on mechanical research - time that should go toward strategic differentiation. THEO now delivers a structured positioning brief that handles the research depth, so strategists focus on the work only they can do.
The Team
- Guntis Coders - Strategy & Methodology. Ex-Accenture, 10+ years business consulting.
- Martins Ermanis - Product & Operations. 16+ years in IT.
- Vigo Krumins - Technology. AI/ML engineering and systems architecture.
Backed by experienced operators and investors: Artis Kehris, Kriss Pujats, BadIdeas Fund, FIRSTPICK, TheIntelligent.vc.
What We Believe
- Depth over speed - A positioning brief built on systematic analysis is worth more than a report generated in seconds from surface-level data.
- Enhancement, not replacement - Positioning intelligence should enhance brand strategists, not replace them.
- Evidence over assertion - Every claim should trace back to observable evidence, not AI hallucinations.
- Structure over noise - THEO delivers scored competitor matrices, positioning landscape maps, and structured comparisons - not unstructured AI text dumps.
Market Intelligence Reports
Real competitive positioning briefs across industries and markets. Each report includes a full positioning landscape and strategic map.
- Anthropic - AI Assistant, Global
- Ozolins Pottery - Artisan Ceramics, UK
- Aurelia Cellular Beauty - Beauty Supplements, UK
- Medik8 - Cosmeceutical Skincare, UK
- Magebit - Digital Commerce Agency, UK
- Circle K - Fuel Retail, Latvia
- cinch - Online Car Marketplace, UK
- Skin + Me - Personalized Skincare, UK
- UpCircle Beauty - Sustainable Skincare, UK
- FIRSTPICK - Venture Capital, Baltics
- TYSTIQ - Acoustic Panels, Europe
- Desktop Commander - AI Agents (Free), Global
- Desktop Commander - AI Agents (Paid), Global
- iwoca - Alternative Business Lending, UK
- Creditspring - Alternative Consumer Lending, UK
- Vivobarefoot - Barefoot Footwear, UK
- Zempler Bank - Business Banking, UK
- Esade - Business School, Spain
- Molo Finance - Buy-to-Let Mortgage Lending, UK
- THEO Growth - Positioning Intelligence, Europe
- MS Iceland Dairies - Dairy Products, Iceland
- Monese - Digital Banking, UK
- Tandem Bank - Digital Banking, UK
- Tide - Digital Business Banking, UK
- Habito - Digital Mortgage Brokerage, UK
- Enefit - Electricity Supplier, Latvia
- Stream - Employee Financial Wellness, UK
- Triodos Bank - Ethical Banking, UK
- AlphaLane - Auto Leasing, Baltics
- Zdrofit - Health & Fitness Clubs, Poland
- Penrhos Park - Holiday Park & Resort, UK
- LMT IoT - IoT Enablement, Global
- Al Rayan Bank - Islamic Banking, UK
- Metatable - Low-Code Platform, US
- Penny Morrison - Luxury Home Furnishings, UK
- Suun - Maternity Wellness, Europe
- Hunters Biltong - Meat Snacks, UK
- Tembo - Mortgage Brokerage, UK
- Skin Pharmacy - Medical-Grade Skincare, UK
- Alaska Airlines - Passenger Airlines, Alaska
- Network Rail - Railway Infrastructure, UK
- CreditLadder - Rent Reporting, UK
- LMT - Telecommunications, Latvia
- BADideas.fund - Venture Capital, Baltics
Visit theogrowth.com/intelligence for the full interactive catalog, or theogrowth.com for the full experience.