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Discover Your Niche to Dominate.
Narrow Down to Scale Up.

Strategic tools for B2B SaaS founders to be able to
uncover what you're great at & who cares the most.
Trusted by teams at brilliant companies

The niche selection dillema

Too Much Data

Feeling lost in a sea of customer info, not sure what's important?

Fear of Missing Out

Worried you might
overlook the next big opportunity?

Tough Choices

Struggling to evaluate, compare
and prioritize opportunities

Less Guesswork, More Clarity:
Our Streamlined Approach

Spot Your Best Opportunities

We rank your most promising market segments and use cases, matching them with what you do best.

Make Informed Decisions

Get clear insights from multiple angles, helping you make choices based on facts, not just gut feelings.

Set Up for Deep Dive Validation

Get a full picture of your target segment: who they are, what they need, and how to talk to them.

Context-aware AI Co-Pilot

Leverage pre-trained chatbot that knows all about your startup. It helps you make sense of customer feedback, check out competitors, and spot market opportunities - all without the hassle of copy-pasting and low accuracy.

Enabling clarity & focus to founders

“I had the opportunity to test THEO Growth team and solution in a portfolio startup and was really impressed with the results. For those who are into their ICP and PmF it will be useful. I recommend”
Artis Kehris
Co-founder / Angel Investor
THEO's custom criteria approach has sharpened our decision-making, embedding more structured thinking into our DNA. The framework helps us to quickly vet use cases and focus on what truly matters.
Armands Liseks
Chief Executive Officer & Co-Founder / inGain
“THEO's expertise and tools has sharpened our focus. As we navigate daily operations, the insights and iterations they enable have become vital in defining our goals and preempting challenges.”
Janis Plakanis
Co-founder / Sehaci
“We've received incredibly positive feedback from all startups participating in Guntis' (THEO) lectures and workshops.
Many cite their teachings as pivotal in shaping their approach.”
Katrina Peipina
Program manager / Tech Hub Riga
Working with THEO Growth- was great. Their deep understanding of startups helped us to align the priorities. With their help we where able to enhance our customer discovery strategy.
Eriks Kehris
CEO, Co-founder /
Guntis' invaluable feedback during our pitch sessions in the Spring Up program helped our startups to focus sharply on early adopters and refine their Go-To-Market strategies.
Alise Gurenko
Riga TechGirls Spring up Program Director

"You have to learn fast, focus and make non-biased decisions to succeed. "

– Guntis Coders

Frequently Asked Questions

THEO combines cutting-edge AI-automated framework with expert-led workshops to define and refine your startup's market fit. Our service includes a comprehensive framework for segmentation, persona development, and hypothesis testing to ensure that your go-to-market strategy is data-informed and results-driven


Expect to emerge from THEO's service with a crystal-clear understanding of your target market. We deliver a strategic blueprint that defines your ideal customer segments, their needs, and the value they seek, positioning you to capture market opportunities with precision.

You will be led through silos-based thinking which will tackle the possible biases and overcomplexity that overhelming when there is too much data to analyse at the same time. Additionally, you will align with the team on the core strenghts, attributes of your startups and ideal/bad characteristics of your customer segments.


THEO is committed to your privacy and data security. We sign a Non-Disclosure Agreement (NDA) with every client and adhere to stringent data protection protocols to safeguard your information

Our AI automation harnesses a sequence of over 350 thoughtfully crafted prompts, tailored to navigate the complexities of your startup's unique landscape. It's designed to work logically through your challenges, aligning with proven methodologies to deliver consistent, accurate insights for strategic decision-making. This approach not only reduces bias but also hones in on what's essential for your growth, equipping you with the clarity to prioritize and execute with confidence.

Our approach is highly tailored to each startup's unique strengths and use case. With our extensive and granular chain-of-prompts, we offer a logic-driven and accurate process designed to align closely with your specific goals and context. We have developed "THEO Customer Criteria Engine" (TCCE) which is cruitial step to make sure you have tailored approach when scoring and comparing segments that are the best fit.

Our context-driven approach, combined with the CISS methodology, provides a level of customization and depth that generic AI tools can't match. This combination of unmatched speed and tailored quality sets us apart, offering structured insights and strategic decision-making. Unlike others, who are either slow or not high quality, we provide both efficiency and excellence.