Overwhelmed marketers juggling multiple tasks daily could save hours - if AI actually understood their brand, product & audience
After working with 500+ businesses, we discovered most marketers are trapped in the AI Productivity Death Spiral - stuck doing manual work while AI delivers generic outputs.
The AI Productivity Death Spiral affecting marketers
12h+
Could be saved weekly if business-aware AI handled routine marketing tasks instead of delivering generic outputs
10+
Juggled by overwhelmed generalist marketers - constant context switching from content creation to campaign planning to stakeholder communication
76%
Of SMBs report they "don't know how to use AI tools" effectively, despite recognizing their importance.
THEO fixes why your AI doesn't understand your brand, audience, or goals.
Business-Aware Intelligence
THEO organizes scattered business documents and website content into systematic, AI-ready marketing intelligence. Built on 6+ years developing proven organization methodologies across 500+ real projects, we make any AI assistant understand your brand, audience, and goals from day one.
Immediate Productivity
2-minute setup eliminates the AI Productivity Death Spiral. We organize everything about your positioning, products, and customers so you get business-aware help from strategic planning to content creation - smooth collaboration from the first conversation.
All barriers removed
The 3 key challenges we’re addressing
The Context Contamination Problem
Marketing managers told us: "I need AI that can switch between writing technical specs for developers and executive summaries for the board - without mixing the language."
The challenge: Every business has multiple products, audiences, and communication styles that can't be mixed up.
The Iteration Death Spiral
"By iteration 12, ChatGPT forgets what we're even trying to achieve. Long chat threads lose focus and I end up starting over."
The challenge: AI needs proper business context from the start, not after 15 failed attempts.
The Scattered Information Reality
Business knowledge lives everywhere - pitch decks, websites, internal docs, email threads, CRM notes. No wonder AI doesn't understand what makes each business unique.
The challenge: Without systematic organization, even smart people can't help AI deliver relevant outputs.
How We Got Here
Each step in our journey focuses on solving the AI adoption challenge most businesses face. While 80% of AI projects fail, our approach helps teams implement and become 5-10x more productive with AI in days instead of months, creating immediate value through practical applications that work for your entire team.
September 2023
From Startup Failure to Systematic Solution
We launched THEO after CEO and Founder Guntis' startup failure back in 2016 taught him that scattered business information kills good decision-making. Six years of developing systematic organization methods across hundreds of businesses led us here - but we had to learn what the market actually needed.
June 2024
Pivoted to Business Context Capturing and Structuring
Recognizing the critical gap between AI’s potential and its actual implementation in businesses, we pivoted to focus on transforming scattered business information into structured, AI-ready knowledge. This strategic shift positioned THEO as an 'AI whisperer' that addresses both the Context Gap and the Guidance Gap.
July 2024
Angels Bet on the Team, Not Just the Idea
When successful founders invest, you know you're onto something big. We're excited to have Artis (co-founder of Printify), Kriss (co-founder of Gravity Team), and Andrei from TheIntelligent.vc backing our mission to transform how businesses adopt and utilise AI for marketing.
Sometimes the best investors back the people, not just the pitch
November 2024
Launched Public MVP
Product Hunt gave us public validation that the need was real, but more importantly, it gave us honest feedback about what wasn't working yet. The community helped us understand the gap between what we built and what overwhelmed marketers actually needed.
February 2025
Closed Pre-seed Funding Round
We secured 430k funding specifically to accelerate our technical moat development. While others build simple AI wrappers, we're crafting sophisticated agentic systems that capture, clean, organize, and enhance business information with expert-designed structures. The real breakthrough is our context refinement capability - the hardest technical challenge when business contexts evolve.
March 2025
Strengthening Our Technical Foundation
Instead of chasing user growth, we've been building something competitors can't easily replicate with early adaptors - systematic business concept structures and contextual relationships that guide AI understanding. We've been testing positioning, conducting user interviews, and preparing for our next phase while strengthening the technical moat that makes high-quality context management possible.
Q3 2025
What We're Building Next
One-click browser extension that syncs your business context across ChatGPT, Claude, and other AI tools without copy-pasting. We're adding 15+ specialized marketing assets like competitor battle cards and customer journey maps that adapt to your business. The goal: business-aware AI everywhere you work, without the setup friction
Our team
We want to help marketers in small and medium businesses transform from reactive coordinators juggling endless requests into strategic leaders who use AI as an intelligent business partner.
What This Means for You
If you're drowning in requests from everyone...
THEO organizes your business context so AI can handle the constant switching between stakeholders, products, and communication styles without contamination.
If you're tired of training AI in every conversation...
One systematic setup replaces hundreds of repetitive explanations. Your AI assistant knows your business from day one.
If you want to be strategic instead of reactive...
Stop spending time on AI coordination and start spending time on the strategic marketing work that actually grows the business.