AI knows everything - except your unique business
We began working on THEO in 2023 after mentoring 300 startups and witnessing a critical challenge in the AI revolution - the trend of being pushed to conform to generic patterns, instead of leveraging AI to enhance every businesses unique value.
SMEs being left out of AI transformation
83%
Of business leaders find implementing AI challenging despite recognizing its potential. While most understand AI's importance, they struggle to translate that awareness into practical AI adoption
330M
Small and medium businesses worldwide could benefit from AI adoption and better utilisation but lack accessible implementation paths.
47%
Of SMBs report they "don't know how to use AI tools" effectively, despite recognizing their importance. This gap between awareness and implementation creates significant competitive disadvantages as AI becomes increasingly essential for business operations.
Simple platform to train your AI assistant & manage business info
All file types supported
THEO transforms your business information from websites and documents into structured, AI-ready knowledge that enables any AI tool to truly understand what makes your business unique.
All team members empowered
With personalized role-based guidance, THEO helps every team member discover high-value applications for their specific objectives, creating immediate personal relevance that drives engagement.
All barriers removed
Our team
united by the mission to make AI personally relevant for everyone
The 3 key challenges we’re addressing
The Context Gap
Generic AI lacks understanding of specific business contexts, leading to inaccurate outputs, repetitive corrections, and limited usefulness. Without business-specific knowledge, AI tools can't deliver their full potential.
The Guidance Gap
Even with business context, most people don't know what to ask or how to leverage AI for their specific role. This creates a barrier where AI capabilities are available but underutilized across the organization.
The Implementation Gap
Traditional AI adoption approaches create siloed implementation, slow rollout, and limited team-wide benefits. THEO transforms what typically takes months into hours, enabling team-wide adoption.
Our Journey of Transforming AI Adoption
Each step in our journey focuses on solving the AI adoption challenge most businesses face. While 80% of AI projects fail, our approach helps teams implement and become 5-10x more productive with AI in days instead of months, creating immediate value through practical applications that work for your entire team.
September 2023
Launched Ideal Customer Discovery with GenAI
We began our journey by using generative AI to revolutionize customer discovery, enabling us to understand business needs with unprecedented depth and efficiency. After bootstrapping for 10 months, we developed a unique business data point relationship structure that became the foundation of our technology. This innovative approach to mapping business knowledge created the essential framework for what would become THEO’s core technology.
June 2024
Pivoted to Business Context Capturing and Structuring
Recognizing the critical gap between AI’s potential and its actual implementation in businesses, we pivoted to focus on transforming scattered business information into structured, AI-ready knowledge. This strategic shift positioned THEO as an AI adoption accelerator that addresses both the Context Gap (generic AI lacking business-specific understanding) and the Guidance Gap (people not knowing what to ask or how to leverage AI for their specific role).
July 2024
Secured Angel Investment
Our vision of democratizing AI adoption for businesses of all sizes attracted our first angel investors, providing the capital needed to accelerate product development. This investment validated our unique approach of combining business context awareness with personalized role-based guidance to create immediate personal relevance that drives company-wide AI adoption.
November 2024
Launched Public MVP
We launched our MVP publicly, offering the 5-day fast track to AI adoption that transforms what typically takes months into days. The enthusiastic response from the Product Hunt community resulted in a #4 ranking, demonstrating strong market demand for our AI adoption acceleration approach. Our promise of enabling businesses to “transform your ChatGPT into your personal business expert” and “save 12 hours weekly on content creation, proposals and strategy” resonated with overwhelmed business leaders.
February 2025
Closed Pre-seed Funding Round
We secured pre-seed funding to support our ambitious growth targets for 2025. This investment enables us to execute on our strategic OKRs, developing Phase 2 product capabilities, creating an industry-leading adoption / productivity experience, and building operational excellence for scale.
March 2025
Surpassed 1,000+ Active Users
Users convert scattered business information into structured knowledge in just 10-15 minutes, saving 4+ hours weekly right away through personalized AI guidance. The impact expands to 12+ hours weekly as teams become more proficient, driving measurable ROI from day one. With 75% of users completing our adoption flywheel within 5 days, businesses are transforming what typically takes months of AI implementation into less than a week of practical, company-wide application.
Enterprise-Grade Security by Design
Complete Protection
End-to-end encryption and secure processing environment protect your data during the brief processing time.
Zero Storage Promise
Your documents are processed and deleted immediately. No copies kept. No exceptions.
Security Standards
Following ISO 27001 security principles trusted by leading enterprises worldwide.