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1-Day ICP Kickstart

Gain clarity on your best-fit niche to dominate in 24h

Contextual Intelligence for Early-Stage B2B SaaS Founders:
Discover Your Ideal Customer Fast

Cut through the clutter

Identify your ideal customer profile (ICP) with a structured approach.

Make informed decisions

Leverage tailored scoring criteria for fast opportunity evaluation

AI-Driven Discovery

Access your startup context-aware AI chatbot for ongoing discovery support

ICD Kickstart process

Initial meeting

We begin with a comprehensive 1h initial meeting to grasp the core of your startup.
We'll dive into business model, existing solution, core technology, problem statement, competitors, your perceived advantages, and any do's and don'ts for the project

Context processing

Format your context into AI-Compatible Documents:
- Receive your startup's context in markdown format, ready to plug into any AI tool for tailored insights
- No more repetitive context sharing - just copy, paste, and let the AI work its magic

Structured Insights generation

Analyzing and creating your specific startup insights using our Contextual Intelligence apprach to get all the details tailored to your use case and context.

Training your Startup Co-Pilot

Get a custom chatbot pre-trained on your startup's unique context and needs, obtain instant, personalized guidance and ideation support without starting from scratch every time.

Knowledge transfer session

1-hour insight and deliverable call to coach you on next steps and answer your burning questions

1-Day ICP Kickstart

One-time payment
  • Startup context overview/report
  • Your startup-specific ideal customer Qualifying criteria
  • Blue Ocean Strategy Framework
  • Ideal customer profiles (ICPs)
  • Your startup-context pre-trained AI Co-Pilot
  • Tools for focused, insightful validation interviews
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Enabling clarity & focus to founders

“I had the opportunity to test THEO Growth team and solution in a portfolio startup and was really impressed with the results. For those who are into their ICP and PmF it will be useful. I recommend”
Artis Kehris
Co-founder / Angel Investor
THEO's custom criteria approach has sharpened our decision-making, embedding more structured thinking into our DNA. The framework helps us to quickly vet use cases and focus on what truly matters.
Armands Liseks
Chief Executive Officer & Co-Founder / inGain
“THEO's expertise and tools has sharpened our focus. As we navigate daily operations, the insights and iterations they enable have become vital in defining our goals and preempting challenges.”
Janis Plakanis
Co-founder / Sehaci
Working with THEO Growth- was great. Their deep understanding of startups helped us to align the priorities. With their help we where able to enhance our customer discovery strategy.
Eriks Kehris
CEO, Co-founder /
Guntis' invaluable feedback during our pitch sessions in the Spring Up program helped our startups to focus sharply on early adopters and refine their Go-To-Market strategies.
Alise Gurenko
Riga TechGirls Spring up Program Director

Frequently Asked Questions

THEO combines cutting-edge AI-automated framework with expert-led workshops to define and refine your startup's market fit. Our service includes a comprehensive framework for segmentation, persona development, and hypothesis testing to ensure that your go-to-market strategy is data-informed and results-driven


Expect to emerge from THEO's service with a crystal-clear understanding of your target market. We deliver a strategic blueprint that defines your ideal customer segments, their needs, and the value they seek, positioning you to capture market opportunities with precision.

You will be led through silos-based thinking which will tackle the possible biases and overcomplexity that overhelming when there is too much data to analyse at the same time. Additionally, you will align with the team on the core strenghts, attributes of your startups and ideal/bad characteristics of your customer segments.


THEO is committed to your privacy and data security. We sign a Non-Disclosure Agreement (NDA) with every client and adhere to stringent data protection protocols to safeguard your information

Our AI automation harnesses a sequence of over 350 thoughtfully crafted prompts, tailored to navigate the complexities of your startup's unique landscape. It's designed to work logically through your challenges, aligning with proven methodologies to deliver consistent, accurate insights for strategic decision-making. This approach not only reduces bias but also hones in on what's essential for your growth, equipping you with the clarity to prioritize and execute with confidence.

Our approach is highly tailored to each startup's unique strengths and use case. With our extensive and granular chain-of-prompts, we offer a logic-driven and accurate process designed to align closely with your specific goals and context. We have developed "THEO Customer Criteria Engine" (TCCE) which is cruitial step to make sure you have tailored approach when scoring and comparing segments that are the best fit.

Our context-driven approach, combined with the CISS methodology, provides a level of customization and depth that generic AI tools can't match. This combination of unmatched speed and tailored quality sets us apart, offering structured insights and strategic decision-making. Unlike others, who are either slow or not high quality, we provide both efficiency and excellence.